Description

  • Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
  • The lightweight, buildable medium coverage liquid foundation formula starts out white and instantly transforms into your ideal foundation shade
  • Almay’s Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
  • As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
  • Available in 6 skin-tone-adjusting shades for natural-looking, streak-free medium-coverage foundation with a luminous glow that builds

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly! Our liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology! Our Tonemimic™ technology uses tiny spheres that break open and release pigment as you blend them over your skin. You’ve got all the control with this hypoallergenic makeup, we promise: natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base. We’re looking out for your skin: Smart Shade has SPF 15 broad-spectrum protection. As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free